Look to Hook LLC
Privacy Policy
Effective Date: July 29, 2026Last Updated: July 29, 2026
1. Introduction
Welcome to Look to Hook, an event-based social and dating platform owned and operated by Look to Hook LLC ("Look to Hook," "Company," "we," "our," or "us").
Your privacy is important to us.
This Privacy Policy explains how we collect, use, disclose, retain, and safeguard your personal information when you use our website, mobile applications, and related services (collectively, the "Service").
Please read this Privacy Policy carefully. By using the Service, you acknowledge that you have read and understood this Privacy Policy.
If you do not agree with this Privacy Policy, you should not use the Service.
2. Scope
This Privacy Policy applies to information collected through:
This Privacy Policy does not apply to information collected by third-party services that operate under their own privacy policies.
- the Look to Hook mobile applications;
- the Look to Hook website;
- customer support communications;
- account registration;
- profile creation;
- participation in Hooks;
- Bubble Chat;
- purchases of Virtual Goods;
- promotional communications;
- other services operated by Look to Hook LLC.
3. Information We Collect
The information we collect depends on how you use the Service.
Generally, we collect information that falls into the categories described below.
4. Information You Provide
You may choose to provide information including:
Account Information
- name and real name
- email address
- mobile phone number
- username / display name
- password (stored securely in encrypted or hashed form where applicable)
- date of birth / hatch date
- gender selections
- account preferences
Profile Information
You may choose to provide:
- profile photographs & reef photos
- biography ("About Me")
- interests & hobbies
- preferred activities & date vibes
- relationship preferences ("Looking For")
- location information you choose to display (Home Harbor, City, State)
- Fish avatar selections (skin, fins, eyes, pattern, body colors)
- avatar accessories & tackle items
- achievement badges
- profile customization options
Information you choose to include in your profile may be visible to other users according to your privacy settings and the design of the Service.
User Content
We collect information you voluntarily submit, including:
- messages and Hook activity details
- Bubble Chat communications
- photos and attachments
- comments & Nibbles
- flagged content reports & moderation logs
- customer support requests
- survey responses
- beta feedback & bug reports
Payment Information
When you purchase Virtual Goods, Virtual Lures, or other optional paid features, payment information is processed by authorized third-party payment processors.
Look to Hook LLC does not store complete payment card numbers, CVV codes, or other full payment credentials on its own servers.
We may receive limited transaction information, including: purchase date, transaction identifier, purchase amount, payment status, billing country, and payment provider.
5. Identity Verification Information
If identity or age verification is offered or required, we or our authorized verification providers may collect information including:
Verification services may be performed by trusted third-party providers acting on our behalf. We do not necessarily retain copies of identity documents after verification if they are no longer needed for legal, operational, or security purposes.
- government-issued identification;
- photographs or selfies submitted for verification;
- verification status & badge state;
- age confirmation;
- verification timestamps;
- fraud prevention information.
6. Location Information
Because Look to Hook is an event-based platform, location information plays an important role in matching users with nearby Hooks.
Depending on your device permissions and settings, we may collect:
You may disable precise location permissions through your device settings; however, doing so may limit certain features of the Service. We do not continuously track your location in the background unless you expressly grant permission and such tracking is required for a feature you choose to use.
- approximate location (city/state level);
- GPS location coordinates;
- Home Harbor selection;
- Current Location (when enabled);
- location used when creating or searching for a Hook.
7. Information Collected Automatically
When you use the Service, certain information may be collected automatically.
Device Information
device type, operating system, browser type, application version, device identifiers, language settings, time zone, crash reports.
Usage Information
login times, feature usage, pages viewed, screens visited, navigation flow, search activity, Hooks created, Nibbles submitted, purchases, customer support interactions.
Log Information
IP address, connection information, timestamps, authentication events, security events, error logs, and server diagnostics to help maintain security and reliability.
8. Cookies & Similar Technologies
Our website and certain portions of the Service may use cookies, local storage, and similar technologies to remember user preferences, keep users signed in, improve functionality, analyze usage patterns, measure performance, and enhance security.
Depending on your browser and applicable law, you may have the ability to control cookie preferences through your browser settings.
9. Information from Third Parties
We may receive information from trusted third parties, including:
We may combine information received from third parties with information collected directly from you to improve the Service, prevent fraud, and comply with legal obligations.
- payment processors (e.g., Stripe, App Stores);
- identity verification providers (e.g., Persona);
- fraud prevention & security providers;
- analytics providers;
- advertising partners (where applicable);
- customer support platforms;
- cloud hosting & database providers (e.g., Firebase, Google Cloud);
- app distribution stores.
10. Children
Look to Hook is intended exclusively for adults who are at least 18 years of age.
We do not knowingly collect personal information from individuals under the age of 18. If we become aware that a minor has created an account or submitted personal information, we will take reasonable steps to remove that information and terminate the associated account, consistent with applicable law.
Parents or legal guardians who believe a minor has provided personal information should contact us immediately at support@looktohook.net so we may investigate and respond.
11. How We Use Your Information
We use the information we collect to operate, improve, secure, and maintain the Service.
Depending on how you use Look to Hook, your information may be used to:
We process personal information only where we have an appropriate legal basis under applicable law.
- create and manage your account;
- authenticate your identity & login credentials;
- verify your age or eligibility;
- personalize your profile;
- display your Fish avatar and profile customizations;
- facilitate Hooks, Nibbles, and Bubble Chat;
- recommend relevant activities;
- display nearby Hooks based on your location settings;
- process purchases and administer Virtual Goods & Lures;
- detect fraud, abusive behavior, and unauthorized activity;
- investigate reports of misconduct & moderate content;
- provide customer support;
- improve platform performance & develop new features;
- conduct research and analytics using aggregated or de-identified information;
- comply with legal obligations;
- protect the rights, safety, and property of Look to Hook LLC and its users.
12. Communications
We may use your contact information to send communications relating to your account or the Service.
Account Communications
password resets, account verification, login alerts, security notifications, suspicious activity alerts.
Service Notifications
Bubble Chat notifications, Hook invitations, Nibble alerts, event updates, moderation decisions, account status changes.
Administrative Communications
changes to policies, updates to Terms, legal notices, billing confirmations, purchase receipts.
Marketing Communications
Where permitted by law, promotional emails, product announcements, or special offers. You may opt out of promotional emails at any time using the unsubscribe link. You may not opt out of essential transactional or administrative communications.
13. When We Share Information
We do not sell your personal information to third parties for money.
However, we may share information under the circumstances described below:
Service Providers
We share information with trusted vendors who assist us in operating the Service (cloud hosting, payment processing, identity verification, customer support, fraud prevention, email/SMS delivery, analytics, crash reporting, security monitoring). Contractually required to protect your information.
Other Users
Because Look to Hook is designed to facilitate introductions, public profile information (username, profile photos, Fish avatar, bio, interests, achievement badges, accessories, Hooks created) is visible to registered users according to your settings. Bubble Chat messages are visible only to conversation participants, except where access is necessary for moderation, security, or legal compliance.
Legal Requirements
We may disclose information if reasonably necessary to comply with applicable law, legal requests, subpoenas, court orders, to protect the rights or safety of users, investigate fraud, prevent illegal activity, or enforce our Terms of Service.
Business Transfers
If Look to Hook LLC is involved in a merger, acquisition, restructuring, financing, or sale of assets, user information may be transferred as part of that transaction, subject to applicable law.
14. Data Security
Look to Hook LLC uses commercially reasonable administrative, technical, and physical safeguards designed to protect personal information.
These measures may include: encrypted communications (HTTPS/TLS), secure cloud infrastructure, authentication controls, access controls, monitoring for suspicious activity, fraud detection systems, routine software updates, and security testing.
Despite our efforts, no method of electronic storage or internet transmission is completely secure. Users play an important role by choosing strong passwords and safeguarding login credentials.
15. Data Retention
We retain personal information only for as long as reasonably necessary to operate the Service, provide customer support, comply with legal obligations, resolve disputes, investigate misconduct, prevent fraud, enforce our agreements, and protect our users.
When information is no longer reasonably necessary, we will delete, anonymize, or securely dispose of it in accordance with applicable law.
16. Account Deletion
You may request deletion of your account at any time through the Service or by contacting us.
When your account is deleted, we will take reasonable steps to delete or anonymize your personal information, subject to applicable law. Certain information may be retained where necessary to comply with legal obligations, resolve disputes, detect fraud, enforce agreements, maintain security, or comply with financial reporting requirements.
17. International Data Transfers
Look to Hook LLC is based in the United States. If you access the Service from outside the United States, your information may be transferred to, processed, and stored in the United States or other countries where our service providers operate.
18. Artificial Intelligence & Automated Decision Support
To help maintain a safe, respectful, and enjoyable community, Look to Hook LLC uses automated technologies, including artificial intelligence ("AI"), to assist in operating and protecting the Service.
AI-assisted systems may be used to:
Content Moderation
Review user-generated content for potential violations of our Community Guidelines, including content that may contain:
- harassment;
- bullying;
- hate speech;
- discriminatory language;
- sexually explicit content;
- illegal content;
- threats of violence;
- spam;
- scams;
- fraudulent activity;
- other inappropriate or prohibited material.
Image Screening
Images uploaded to the Service may be analyzed using AI-assisted tools to help identify content that may violate our Community Guidelines, including:
- nudity or sexually explicit images;
- graphic violence;
- child exploitation material;
- illegal content;
- hateful imagery;
- spam or promotional images;
- manipulated or deceptive images;
- other prohibited content.
Images identified as potentially violating our policies may be rejected, restricted, removed, or submitted for additional review.
Fraud Prevention & Platform Security
AI-assisted systems may also help identify:
- fake accounts;
- automated account creation;
- suspicious login activity;
- unusual purchasing behavior;
- payment fraud;
- account impersonation;
- coordinated abuse;
- other activity that may threaten the security or integrity of the Service.
Human Review
AI tools are intended to assist our moderation and security efforts.
Where appropriate, content, reports, or enforcement actions may also be reviewed by authorized personnel before or after action is taken.
Not every moderation decision is made exclusively by automated systems.
Continuous Improvement
We may continue developing and improving our AI-assisted safety systems as technology evolves.
The types of content reviewed, the methods used, and the capabilities of these systems may change over time in an effort to better protect our users and improve the overall safety of the Service.
19. Sensitive Information
Please avoid including sensitive personal information in your profile, biography, messages, or other publicly visible areas of the Service.
Examples of sensitive information include: Social Security numbers, driver's license numbers, passport numbers, financial account details, medical information, or precise home addresses. Look to Hook LLC does not request that users publicly post this type of information.
20. Third-Party Websites
The Service may contain links to third-party websites, products, advertisements, or services. This Privacy Policy does not apply to those third parties. We encourage you to review their privacy policies before providing personal information.
21. Your Privacy Choices
Depending on your location and applicable law, you may have certain choices regarding your personal information, including accessing, correcting, updating, or requesting deletion of your personal data, or withdrawing consent.
22. California Privacy Rights
If you are a California resident, you may have additional rights under applicable California privacy laws (CCPA/CPRA). These include rights to know what categories of personal information we collect, the sources and purposes, rights to request deletion, correction, access, and data portability without non-discrimination.
23. Privacy Rights in Other Jurisdictions
Residents of other states or countries may have additional privacy rights under applicable law. Look to Hook LLC will honor applicable privacy rights in accordance with local regulations.
24. Managing Your Information
You can review or modify profile photos, Fish avatar customizations, bio, interests, location settings, and contact info directly in your Account Settings.
25. Notification Preferences
You can control push, in-app, and email notifications through your device settings and profile settings in Look to Hook.
26. Do Not Track
Because there is currently no universally accepted standard governing "Do Not Track" ("DNT") signals, Look to Hook LLC does not currently respond differently to browser-based DNT requests.
27. Changes to This Privacy Policy
Look to Hook LLC may update this Privacy Policy from time to time. When material changes are made, we will provide notice by updating the "Last Updated" date or providing in-app notifications.
28. Contact Us
If you have questions about this Privacy Policy or our privacy practices, you may contact us at:
Look to Hook LLC
Website: https://looktohook.net
Email: support@looktohook.net
29. Exercising Privacy Rights
To submit a privacy request, please contact us at support@looktohook.net. To protect user privacy, reasonable identity verification may be required before processing requests.
30. Our Commitment to Privacy
At Look to Hook, we believe meaningful relationships begin with trust. Protecting your personal information is an important part of earning that trust. We are committed to handling personal information responsibly, maintaining reasonable safeguards, and continually improving our privacy practices.